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Privacy Policy

This Privacy Policy outlines how Cardwell Associates (“we,” “us,” or “our”) collects, uses, discloses, and protects personal information in compliance with global data protection laws, including the EU General Data Protection Regulation (GDPR), South Africa’s Protection of Personal Information Act (POPIA), Australia’s Privacy Act 1988 and Australian Privacy Principles (APPs), Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA), the California Consumer Privacy Act (CCPA), the UK Data Protection Act 2018, New Zealand’s Privacy Act 1993, and other applicable regulations.

Introduction

Cardwell Associates is committed to safeguarding the privacy of individuals interacting with our services, including website visitors, app users, customers, and partners. This policy applies to all personal data processed globally, regardless of the user’s location. We adhere to the principles of lawfulness, fairness, and transparency, ensuring that data collection and processing align with legal obligations and user expectations.

Contact Information

For all privacy-related inquiries, including data access or deletion requests, contact us directly using the details above.

Types of Data We Collect

We collect only necessary information to provide our services:

  • Identifiers: Name, email, phone number, billing/shipping address.
  • Transactional Data: Purchase history and payment details (processed securely via third-party providers like PayPal/Stripe).
  • Technical Data: IP address, browser type, and cookie data (see “Cookies” section below).

How We Use Your Data

Your information is used to:

  • Process orders and deliver services.
  • Respond to inquiries and provide customer support.
  • Improve website functionality and user experience.
  • Comply with legal obligations (e.g., tax records).

We do not sell or share your data with third parties for marketing purposes.

Legal Basis for Processing

  • EU/UK (GDPR/UK DPA 2018): We process data based on contractual necessity (e.g., fulfilling orders) or your consent (e.g., newsletters).
  • South Africa (POPIA): We adhere to lawful processing principles, including minimality and accountability.
  • California (CCPA): You have the right to opt out of data “sales” (though we do not sell data).

Data Retention

We retain personal information only as long as necessary:

  • Orders: 7 years for tax compliance.
  • Newsletters: Until you unsubscribe.
  • Website Accounts: Until deletion is requested.

Your Rights

Regardless of your location, you may:

  • Access, correct, or delete your data.
  • Opt out of marketing communications.
  • Withdraw consent (where applicable).
  • Lodge complaints with your local data authority.

To exercise rights: Email info@cardwellassociates.com or write to 8422 Bellona Lane, Suite 201, Towson, MD 21204. We respond within 30 days.

Cookies

We use essential cookies for site functionality and optional analytics cookies (e.g., Google Analytics). Adjust settings via your browser or our cookie banner.

Security

We implement reasonable safeguards:

  • SSL encryption for data transfers.
  • Regular software updates.
  • Limited staff access to sensitive data.

Updates to This Policy

Changes will be posted here. Material updates will be notified via email or a website banner.

Compliance

This policy complies with:

  • GDPR (EU/UK)
  • POPIA (South Africa)
  • CCPA (California)
  • PIPEDA (Canada)
  • APP (Australia)
  • NZ Privacy Act 1993

By using our services, you agree to this Privacy Policy.

SMS / Mobile Messaging Terms

By submitting a form on our website and checking the SMS consent checkbox, you expressly consent to receive conversational text messages from Cardwell Associates regarding services, appointments, account updates, and other information you have requested.

Message frequency varies based on customer interaction. Message and data rates may apply.

You can opt out of receiving SMS messages at any time by replying STOP to any message. You may reply HELP for assistance.

Consent to receive SMS messages is not a condition of purchase.

Your mobile information will not be sold, rented, or shared with third parties for marketing purposes.

For more information about how we protect your information, please review this Privacy Policy.

Contact Us

For questions, requests, or complaints: